Brazil, one of SXSW 2014’s most promising international delegations, is breaking social media records this World Cup.
Across the country, the World Cup is becoming known as the ‘Copa dos Memes’, due to the enormous social media buzz surrounding the event. The level of activity is so intense that this World Cup is expected to generate the most social media posts of any mega-event in history, in part because Brazil is such a vibrant social media hub. Brazil is the fifth largest internet market and growing, with the most users on Facebook of any country posting messages about the World Cup.
Ronaldo Lemos, director of the Institute for Internet and Society in Rio de Janeiro and 2012 SXSW Interactive speaker, told the Wall Street Journal that Brazil’s strong traditional media is a good reason why people connect so well online. He expects the use of memes to last long after the World Cup and is confident that they will play a significant role in turning politics into pop culture in the run-up to Brazil’s presidential elections in October.