The first South by Southwest® (SXSW®) Music and Conference and Festival took place in 1987 in Austin, Texas. At its inception, the goal was to create an event that would act as a tool for creative people and the companies they work with—in the music industry and the press/media related to this industry—to develop their careers and to bring together music industry representatives from everywhere to meet and share ideas. This goal continues today and encompasses the music industry as well as the film, interactive technology, gaming, education, environmental, and startup communities.
THE SXSW MARKS
Global recognition of the SXSW brand allows us to provide you with high-quality programming and services.
The “SXSW Marks” include, but are not limited to, trademarks, names, and logos owned by SXSW, as well as any word, slogan, image, or other designation that identifies the source or origin of any of SXSW’s services. The list of SXSW Marks below is a non-exhaustive list of some of the trademarks owned by SXSW.
The SXSW Marks are our most valuable assets. Because the success of our events rests on the strength of the SXSW Marks, we are passionate about protecting our intellectual property rights in the SXSW Marks.
SXSW created these SXSW Marks General Guidelines to help protect our intellectual property rights and strengthen our brand identities, and provide practical guidance to the many people who respect the intellectual property rights of others and who want to act responsibly. By following these guidelines, you are helping us bring you some of our most memorable moments.
SXSW MARKS GENERAL GUIDELINES
All use of the SXSW Marks, excluding certain editorial content, requires advance written approval from SXSW.
Unauthorized use of the SXSW Marks constitutes trademark and/or copyright infringement, except in limited circumstances. The following guidelines provide information about specific uses as well as Do’s and Don’ts for use of the SXSW Marks.
If you are under a specific license agreement with SXSW, please follow these guidelines in addition to any trademark usage guidelines included in your license agreement. In the event of any inconsistencies, please follow the trademark usage guidelines provided in the license agreement.
If you have any questions about these guidelines or use of the SXSW Marks, please contact us at firstname.lastname@example.org or at the following address: SXSW, LLC, Attn: Trademarks, P.O. Box 685289, Austin, TX 78768. SXSW reserves the right to modify or change the terms of these guidelines at any time at its sole discretion.
In most cases, use of the SXSW Marks in “editorial content” (such as reviews, news reporting, and social commentary) will be acceptable without advance approval from SXSW. A common example of editorial content is an article, like a news blog, which expresses an opinion about SXSW or provides objective reporting about SXSW and the SXSW events. We encourage you to talk about SXSW in editorial content, and we enjoy hearing about your official participation and experiences at our events. However, it is never acceptable to use the SXSW Marks in editorial content (or any other type of content) in a manner that misleadingly suggests that SXSW has approved or endorsed the content, or the source of the content, without SXSW’s prior written approval. Brand mentions or promotions in “advertorial” stories as a result of marketing buys—direct or indirect—are considered “commercial uses,” and such uses must be pursuant to written pre-approval by SXSW.
“Commercial use” of the SXSW Marks without advance written approval from SXSW is strictly prohibited. A commercial use of the SXSW Marks is any use in association with the promotion of the products or services of a person or entity other than SXSW. Examples of commercial uses are uses of the SXSW Marks in company blog posts promoting the products and services of the company. You must enter into a written license agreement with SXSW for commercial use of the SXSW Marks.
Except in limited circumstances, use of SXSW Marks that are logos (“SXSW Logos”) is not allowed without advance written approval from SXSW. Generally, only media outlets that have applied for and received accreditation from SXSW may have permission to use SXSW Logos in news and editorial coverage. If you would like to request permission to use a specific SXSW Logo, please contact one of our marketing contacts or press contacts.
You may not use the SXSW Marks on any apparel, poster, toy, or other merchandise without a written license agreement from SXSW. If you would like to request permission to use the SXSW Marks on merchandise, please contact one of our marketing contacts.
- Use the SXSW Marks to talk about your official participation in the SXSW Conferences and Festivals (see section on Editorial Content).
- For exhibitors, use the web tiles that SXSW provides you to tell people about your presence at a SXSW trade show.
- Remember to get a high-resolution SXSW Logo from us after you sign a license agreement with us to use it.
- Follow other SXSW terms, policies, and guidelines.
- If you have obtained our permission to use the SXSW Marks within the U.S., consistently use the trademark symbol (“™”) or, if appropriate, the registration symbol (“®”) near the SXSW Marks and SXSW Logos the first time it appears in the text of an advertisement, brochure, or other material. Please refer to the non-exhaustive list of SXSW Marks below to determine whether it is appropriate to use the trademark symbol or the registration symbol in association with particular SXSW Marks.
- Carefully read your trademark license with SXSW, and ensure that any planned uses of the SXSW Marks are within the scope of the specific activities and uses authorized by the license.
- Modify or alter any SXSW Marks, including combining any part of one of the SXSW Marks with your name, trademarks, or other terms, without SXSW’s written approval. If you would like to use a name, trademark, and/or logo that incorporates or is otherwise confusingly similar to any of the SXSW Marks, please contact us at email@example.com to seek SXSW’s permission. If SXSW chooses to grant you permission to use any such variation mark, it will be owned by SXSW and will be used by you pursuant to a written license agreement from SXSW.
- Use the SXSW Marks, or any confusingly similar variations thereof, in association with the promotion or operation of an event that has not been approved or sanctioned by SXSW in advance.
- Register a domain name that contains one of the SXSW Marks or a variation of one of the SXSW Marks.
- Use the SXSW Marks in a disparaging manner or in a way that violates any law or regulation.
- Assert any rights or ownership over the SXSW Marks.
- Use the SXSW Marks in a way that implies partnership, sponsorship, or endorsement of yourself or a third party by SXSW (or any products or services offered by yourself or a third party) without SXSW’s advance written approval.
- Use the SXSW Marks in connection with a raffle, giveaway, competition, or other contest, without SXSW’s advance written approval.
This is a non-exhaustive list of trademarks owned by SXSW. The absence of a name, logo, slogan, image, or other designation from this list does not constitute a waiver of SXSW’s intellectual property or trademark rights in such name, logo, slogan, image, or other designation.
SXSW has trademark protection in the United States and many other jurisdictions. If you have any questions, please contact SXSW at firstname.lastname@example.org or at the following address: SXSW, LLC, Attn: Trademarks, P.O. Box 685289, Austin, TX 78768.
South by Southwest®