Sponsorships at SXSW

Every year, new trends are highlighted at SXSW, leaving lasting impressions that in turn affect consumer opinion and interest for years to come. SXSW sponsors have the opportunity to catch the attention of influential film, music, and interactive industry figures, as well as national representatives from nearly every trade and consumer medium devoted to these three industries. SXSW’s powerful marketing vehicle is a perfect way to reach upscale, active young adults for whom entertainment, arts, leisure and multimedia products are a primary part of their lifestyle. It’s an ideal way to be a part of the excitement and buzz that SXSW generates.

SXSW customizes its sponsorship packages to meet the marketing objectives and budget of each participating brand. Top SXSW sponsorship packages (“Super Sponsorships”) generally include strong branding opportunities (prior to and during the SXSW events) along with unique -often customized- onsite, interactive presences throughout the events. Sponsorships will vary in cost depending on the assets included in the package.

What is a Super Sponsorship?

Click here for demographic information.

Click here to download the sponsorship overview pdf.

When you think about how technology has changed the way people experience entertainment, our SXSW 2008 Super Sponsorship was an exceptional fit for us. Being integrated into all three aspects of the festival allowed us to intimately interact with both consumers and industry professionals in Music, Film and Interactive.
- Janet Wenzel, Dell, Entertainment Marketing Manager

Maxell has sponsored a number of high profile film festivals over the past two years, and none were able to deliver on our objectives as well as SXSW did. For a relatively modest investment, SXSW provided us with a platform to directly interact with our often hard to reach target - the independent filmmaker - in a way that not only exposed them to our products but also allowed us to show our sincere support for them and their films. Next year, we will be back to support SXSW.
- Pat Byrne, Maxell National Marketing Manager, Professional Media Products
Photos by Daniel Lewis and Darin Minke