A Super Sponsorship is the highest level sponsorship at SXSW. This program delivers the greatest impact and visibility possible—aligning brands with SXSW as a top partner and providing seamless promotional exposure leading up to, during and after the SXSW events. As a combined Major Sponsorship of the SXSW Music, Film & Interactive Conferences and Festivals, a Super Sponsorship is a great vehicle for enhancing brand perception and understanding across all three events, and creates the opportunity for brands to leave a lasting impression with our attendees. SXSW works closely with Super Sponsors to reach their target demographics, customize their sponsorship activation approach, integrate sponsor offerings and achieve their marketing objectives.
Super Sponsorships include assets such as:
- Planning support and promotion of unique sponsor activations
- Exclusivity within category at the Major Sponsorship level for SXSW Music, Film & Interactive Conferences and Festivals
- The ability to use the SXSW brand name and logo in promotional campaigns
- High visibility pre-event and onsite brand association throughout the SXSW Conference and Festival events
- Integration opportunities, weaving your brand or product into the fabric of influential SXSW events
Some of the currently available Super Sponsorship categories include:
- Carbonated Soft Drink
- Bottled Water
- Nutrition Bars
- Distilled Spirit
- Retail Store (varies by store type)
- Fast Food / Quick Serve Restaurant
- Mobile Handset Manufacturer
- Consumer Electronics
Miller Lite has had a strong, enduring relationship with SXSW for over 13 years for a multitude of reasons. Most important, SXSW provides an opportunity to bridge our brand to a dynamic target in innovative and impactful ways — locally and nationally. SXSW provides a platform that elevates our ability to drive programming and communication that is truly unique in the marketplace. Mutually, both parties are committed to one another and are committed to taking our brand to the next level with the conference year after year.
SXSW is a place where culture breaks — and PepsiCo is proud to be a part of that. Over the past four years, the event continues to be a successful engagement opportunity for our brands, and we're thrilled to be a sponsor. The SXSW team has worked tirelessly with our world class brands like Doritos, Mountain Dew and Pepsi to flawlessly execute customized programs across all three conferences. With SXSW, we feel we have active partners who are truly looking out for our company's best interests.