SXSW Super Sponsorship

A Super Sponsorship is the highest level sponsorship at SXSW. This program delivers the greatest impact and visibility possible—aligning brands with SXSW as a top partner and providing seamless promotional exposure leading up to, during and after the SXSW events. As a combined Major Sponsorship of the SXSW Music, Film & Interactive Conferences and Festivals, a Super Sponsorship is a great vehicle for enhancing brand perception and understanding across all three events, and creates the opportunity for brands to leave a lasting impression with our attendees. SXSW works closely with Super Sponsors to reach their target demographics, customize their sponsorship activation approach, integrate sponsor offerings and achieve their marketing objectives.


2014 Super Sponsor, Subway, promoting #SXSUBWAY Square


Super Sponsorships include assets such as:

  • Planning support and promotion of unique sponsor activations
  • Exclusivity within category at the Major Sponsorship level for SXSW Music, Film & Interactive Conferences and Festivals
  • The ability to use the SXSW brand name and logo in promotional campaigns
  • High visibility pre-event and onsite brand association throughout the SXSW Conference and Festival events
  • Integration opportunities, weaving your brand or product into the fabric of influential SXSW events

Some of the currently available Super Sponsorship categories include:

  • Carbonated Soft Drink
  • Tea
  • Bottled Water
  • Nutrition Bars
  • Juice
  • Airline
  • Distilled Spirit
  • Retail Store (varies by store type)
  • Fast Food / Quick Serve Restaurant
  • Mobile Handset Manufacturer
  • Consumer Electronics


For more information on Super Sponsorship opportunities, please contact us.