1. What is the difference in a Registrant Badge and an Exhibitor Pass?

A registrant badge provides full conference access while an exhibitor pass only allows entry to the SXSW Trade Show during set-up/breakdown and operational hours.

2. What comes with my stand?

An expanded profile and logo on SXSW.com, a 35-word listing in each of the three SXSW Program Guides, one black & white company ID sign, one small wastebasket and, for each 10'x10' of stand area: one 6'x24'' covered table and two side chairs. All stands are carpeted. You will also receive two (2) Exhibitor-Only Passes per 100 sq ft of space and one (1) Platinum Registration. Plus, receive access to select downtown hotel rooms held for sales clients with a conference registration. Stand workers without a conference registration may also have access to book rooms at SXSW hotels outside of the immediate downtown area.

3. How do I pay for my exhibit space?

After you have signed and returned your contract and invoice, you may call in with a credit card or send a check or money order. Contact your account executive for wire transfer details.

4. When will I receive my invoice and contract?

You can expect to receive it within two business days after booking with your account executive.

5. How do I get the order forms for the custom furnishings and services we'll need in our stand?

All order forms can be found in your exhibitor admin link which is distributed after your exhibition space is confirmed.

6. Is electricity provided with the stand?

No, although you may order electricity with the Austin Convention Center using this form (Trade Show only) or the form provided in your exhibitor admin link (all other exhibitions).

7. Where do we get information on stand rules and regulations?

Stand rules and regulations can be found in your stand contract.

8. When can we set up our stands and how do we load in?

The Trade Show schedule is:
Load-In/Set-Up: Saturday, March 10 and Sunday, March 11 from 10:00am to 7:00pm & Monday, March 12 from 8:00am to 10:00am.
Show Days/Hours: Monday, March 12 through Wednesday, March 14 from 11:00am to 6:00pm and Thursday, March 15 from 11:00am to 4:00pm.
Load-Out/Tear-Down: Thursday, March 15 from 4:00pm to 9:00pm.

A help sheet will be provided soon.

9. Can I hang a sign at my stand?

Yes, although it depends on your stand configuration. Please refer to the 'Exhibit Design' section in your stand contract and the IAEE Guidelines for further details.

10. How do we get hotel rooms for our staff that won't have a Conference Registration?

After signed paperwork and payment have been received you will be emailed a web link and an authorization code that will allow you to request hotel rooms from a block of rooms reserved for sales clients. These hotel rooms will not be located in the immediate downtown area.

11. How do we register our stand personnel?

If you purchased additional conference registrations with your stand and after paperwork and payment have been received you will be emailed a coupon code used to redeem your conference registration via the SXSW shopping cart. If you have purchased multiple registrations, a code will be sent for each.

12. How many complimentary conference registrations do we get?

Each Trade Show stand comes with one (1) Platinum Registration. Stands in the ScreenBurn Arcade get one (1) Interactive registration. Stands in the Music Gear Expo get one (1) Music registration.

13. When will we receive our conference registrations?

You may pick them up at the Client Help Desk located across from Badge Pick-Up in Exhibit Hall 1 of the Austin Convention Center at any time during registration hours.

14. What's my stand number?

Stand assignments will be emailed to you in February. Stand numbers are NOT needed to place orders with any of the Trade Show vendors.

15. What is the Cancellation Policy?

Refunds will not be issued to exhibitors for any cancellations at any time. Refer to the 'Refund Policy' section in your stand contract for additional details

16. What is the Exhibitor Admin Link for?

Each Trade Show stand comes with an expanded listing on SXSW.com and a 35-word profile in the SXSW Program Guides. The Exhibitor Admin Link is where you confirm contact information and input your business profile to be published. It is also where you will find the authorization code for requesting hotel rooms and optional tools for promoting your business at SXSW.

17. How can I promote my company's participation in the Trade Show?

Most important, complete your profile for sxsw.com. Print advertising in SXSWORLD and the Program Guides is a proven means of promotion. An account executive can suggest additional custom opportunities. You can also utililize SXSocial, a networking and scheduling service, to connect with other SXSW registrants. PR Newswire offers SXSW exhibitors special rates on their services (visit your admin link for details).

18. What is the Music Gear Expo?

The Music Gear Expo is a collection of the top gear manufacturers and distributors in the world. Visit the Music Gear Expo page for more details.

19. Where do I park?

There are two parking garages for the convention center. To view a map of these garages, click here

20. Are the stands carpeted?

Yes, all stands are carpeted. Exhibitors who prefer to change the color of the carpet in their stand will be responsible for the cost to do so.

21. Who attends the trade show?

Professionals of all types in the music, film and interactive industries. View our demographics for more info.

22. Where can we get food and beverages in the trade show/convention center?

Food and beverage service can be found just outside the trade show exhibit hall on the Trinity St side of the building. You may serve food and beverage from your stand by placing an order with Aramark. A menu will be provided soon.

23. What is the SXSW Block Party?

BLOCK PARTY is an event based on the ever-popular pub crawl. Participating exhibitors provide complimentary food and drinks at their trade show stand for registrants to enjoy. This creates a great advantage to making sure your stand is a key destination for attendees.

24. Are there any noise regulations in the trade show?

Yes. Live performances are limited to acoustic sets for a maximum of 15 minutes on an hourly basis. An environment appropriate for conducting business must be maintained and any exhibitor in violation of acceptable sound levels is subject to disconnection of power, termination of stand space and loss of SXSW credentials without refund. Please see your stand contract for more details.