What's Happening! March 17 - Final Countdown Edition
A Tribe called Quest crushing it before Prince last night.
photo by John Sciuli/Wire Image
Career-enhancing connections make the SXSW Interactive Festival so special to so many digital creatives. Come to Austin in March to connect yourself (or your company) to the new ideas, new technologies and new business opportunities that will shape the future, as well as game-changing insights from the world's most innovative thought-leaders. Registration for the 2014 SXSW Interactive Festival opens the first week of August 2013 -- buy your badge early to take advantage of the lowest prices and the best selection of lodging.
A Tribe called Quest crushing it before Prince last night.
photo by John Sciuli/Wire Image
On Thursday morning of this year's SXSW Music and Media Conference we paid tribute to our friend and colleague, Creative Director Brent Grulke, who passed away last August. It was a lovely celebration, thanks in part to Alan Berg and our pals at Arts + Labor, who produced this video that aired before Dave Grohl's keynote.

If you have yet to experience the hospitality of the #newAmerican Oasis on 6th street, today is the day to make it happen! American Airlines is offering escape from the hustle and bustle of downtown Austin during SXSW.
Take a break and enjoy a free massage, while relaxing you can charge your devices in the complimentary charging stations. Once the devices are all juiced back up, take advantage of the free Wi-Fi to stay connected. Speaking of juice, refresh yourself with fresh juice from a local Austin juice bar while you print your latest #SXSW photos at an interactive photo booth.
The Oasis on 6th is a rare spot of #newAmerican hospitality right where it's needed most.
Pick up your swag on SXsocial! Missed out on picking up your big bag this year? Remember you can download your program guide and pick up your SXSW giveaways on SXswag - the digital, waste-free version of the conference swag bag.

Super sponsors AT&T and American Airlines came together last weekend to create one of the most productive events in all of SXSW 2013 when they hosted the "Travel Hack." AT&T Hackathons bring together accomplished and aspiring developers with tools, expert mentors and others who share their passion and complement their skills to create exciting mobile technology innovations and solution. This particular Hackathon was aimed towards rethinking how mobile apps help us get around the world. They challenged more than 60 developers to create travel apps within a 30-hour coding timeframe that incorporated unreleased APIs from both AT&T and American Airlines, then an expert panel of judges chose the 3 winners from the 15 apps that had been developed and awarded them huge cash prizes.
New! 2014 dates!
Interactive: March 7–11
Film: March 7–16
Music: March 11–16