presented by Sportico

Sports Track

March 9-11, 2024

Tackle the breakthroughs in technology, biometrics, data analysis, fan experiences and media that promise to reshape this global industry.

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SXSW 2024 – College Athletes as Influencers: Working with NIL Talent – Photo by Jon Currie

About

Each year, SXSW calls upon its creative global community to help identify innovative new ideas and the visionaries behind them. The majority of Conference sessions are sourced and voted on by the SX community from PanelPicker®, along with input from SXSW Staff and the PanelPicker Evaluator Committee.

Sports Track Access: All SXSW Badges receive primary access to sessions in this track.

Explore all Sports track sessions on the SXSW Schedule.

Stay tuned for programming announcements throughout the season.

Sports Track Presented by Sportico

About the SXSW Conference

The SXSW Conference provides an opportunity for global professionals at every level to participate, network, and advance their careers. Explore all 24 tracks of programming across a variety of formats including Keynotes, Featured Speakers, panels, workshops, and more.

2024 Sports Track Schedule

Browse hundreds of Conference sessions across all 24 tracks. Customize your must-see list of 2024 events on the SXSW Schedule.

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Mentor Sessions & Workshops

Get one-on-one coaching by industry professionals. Advance sign-up is required and access is limited to the primary badge type listed on the SXSW Schedule.

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Music Mentor Session - Jenni Sperandeo - 2019 - Photo by Edward Bennett

Early Career Badge Discount

Get an accelerated boost during the first two years of your career! Unlock an exclusive 40% or 30% off discount on an Interactive, Film & TV, or Music Badge!

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SXSW 2024 Timeline

Check out our snapshot of daily programming from March 8-16 including Conference Tracks, Festivals, and Exhibitions.

Schedule Overview

Conference Newsletters

Keep up with essential SXSW news year round. Sign up for monthly event updates and weekly community newsletters.

Featured Session: The Future of News is NOW – SXSW 2022 – Photo by Quinn Beaupre

Join Us at SXSW 2024

Experience the 2024 SXSW Conference & Festivals in Austin, Texas from March 8-16. Secure your SXSW Badge and book your hotel early for the best rates!