South By Southwest™ Interactive News

Announcing SXSW Eco Biomimicry Speaker Janine Benyus

SXSW Eco is thrilled to announce Janine Benyus, co-founder of Biomimicry 3.8, as a speaker for the biomimicry track, Nature, Innovation + The Future of Design!

Janine Benyus is a biologist, innovation consultant and co-founder of Biomimicry 3.8. In Biomimicry, she names an emerging discipline that emulates nature's designs...

Redefining Consumer Experience through Meaningful Ideas

Why exactly is McDonald’s sponsoring SXSW? That was a buzz-worthy question leading up to this year’s event. Many people were curious and even skeptical about a McDonald’s presence. In a sense, you could say the McDonald’s team needed to deliver its own “pitch” for participating in the festival of ideas...