photo courtesy of Case Foundation

The innovative approach to kids clothing taken by North Carolina textile company Lolly Wolly Doodle has begun to generate a fairly significant buzz. As noted in the Wall Street Journal, "At a time when major retailers grapple with the fallout from outsourcing apparel manufacturing to developing countries, a small, rapidly growing children’s apparel upstart is proving that clothing can be made locally and at scale, by leveraging technology such as Facebook and the concept of just-in-time manufacturing."

This buzz has led to a $20 million investment in Lolly Wolly Doodle from Revolution Growth, a fund led by Steve Case. Speaking to the WSJ, Case cited how impressed he was by the company's innovative business model: "The money they save by eliminating the inventory risk is pretty significant. This has the potential to be a billion-dollar company."