South By Southwest™ Interactive News

Written by Megan Simpson | February 6, 2015

2015 SXSW Interactive Session Spotlight: Never Grow Old, Never Die

When asked about the best SXSW Interactive networking strategy, Byron Reese has a unique, and fun, answer. “Look for someone with a wicked cool T-shirt. Say, ‘Dude, that is one wicked cool T-shirt.’ Proceed from there,” he says. In addition to this sound advice, this Austinite hopes to teach...

SXSW iBeacon™ technology
Written by Michael Brown | February 6, 2015

Introducing iBeacon Technology at SXSW 2015

SXSW will be using iBeacon™ technology this March with the official SXSW GO® mobile app. Using Bluetooth LE technology, the app incorporates beacon zones to provide attendees with a comprehensive view of other attendees in the vicinity, inspiring more meaningful connections. The beacons will also provide useful event messages...

Straight from the Source: Creative Hacks from Automotive UX & Design

Creative drive: it’s something we all share, and Mazda’s no stranger to it either. In fact, they have a term for it: obsessive engineering. We invited three top Mazda employees, representing user experience, tech and design, to share their creative processes, sources of inspiration and approaches to problem solving....

Written by Aurora Blase | February 5, 2015

SXSW Interactive Featured Session Speaker: Bill Gurley

Featured Sessions at the 2015 SXSW Interactive Festival showcase some of the world’s most innovative thinkers. Today’s installment of the Featured Speaker Feature focuses on Steve Case. At SXSW, catch his session Bill Gurley and Malcolm Gladwell in Conversation session on Sunday, March 15th at 12:30 at the...