The SX Bookstore, operated in conjunction with Barnes & Noble, is the one-stop shop for the books, cds and dvds produced by the talented individuals at SXSW. In addition to these items, the SX Bookstore also plays hosts to an array of special appearances each year.

Hours:
Friday 3/9: 12:00pm - 6:00pm
Sat. 3/10 - Sat. 3/17: 9:00am-6:00pm Location:
Austin Convention Center
Level 4, Ballroom D Foyer

Check out the most up to date SX Bookstore appearance schedule here.

Guy Kawasaki courtesy of Jojo Marion. Top photo courtesy of Ran An