Written by Andrew McNeil
Already the home of the University of Texas Longhorns athletics and the Formula 1 US Grand Prix, Austin secured another major sporting event recently when ESPN announced that Austin will host the X-Games from 2014-2017. We are excited to see the growing sports landscape in Austin and expect the X-Games to be a welcome addition to the awesome landscape of festivals in our fair city.
SXSW knows that digital creatives enjoy sports-related content, witness the popularity of Shaq's appearance at the 2013 event. To this end, we are excited that we will be showcasing more of this type of content in 2014. To preview some of the sports content you may see at SXSW next March, check out PanelPicker community voting (which begins on Monday, August 19).