Oreo will be making their first ever appearance at SXSW Interactive this year and they'll be surprising and delighting registrants all over Austin in celebration of the new on-the-go packages of Milk's favorite cookie.

The new Oreo Grab & Go packs offer tasty Oreo cookies in individual packages - the perfect snack you can literally grab to take with you in the car, to work… or even to your favorite Interactive festival. At the OREO Grab & Go Studio at the Austin Convention Center, one correct guess will give visitors the chance to go to some of Austin’s best spots. Those in-the-know about Texas’s capital and guess the location correctly will score a prize that actually gets them there. While at the Studio, grab a pack of OREO Grab & Go, say “cheese” and get your photo snapped in front of an iconic Austin location.

Each day during Interactive, @OREO will randomly surprise those at SXSW who send a photo of themselves in and around Austin with the chance to go somewhere unforgettable. One Tweeted photo and the #oreograbgo hashtag might unlock a special meet and greet with one of SXSW’s famous faces, a private meal with an Interactive icon or a once-in-a-lifetime experience in and around Austin.