The SXSW Interactive Featured Session Feature: Lauren Bush Lauren of FEED

Written by Hugh Forrest | February 12, 2014

Lauren Bush Lauren speaks at SXSW Interactive on March 11

Featured Sessions at the 2014 SXSW Interactive Festival showcase some of the world’s most innovative thinkers. Today’s installment of the Featured Session Feature focuses on Lauren Bush Lauren of FEED. At SXSW, attend her session “FEEDing the Future: The Power of Social Business” session on Tuesday, March 11 at 11:00 am. Bush's presentation is part of a strong focus on social good at the 2014 SXSW Interactive Festival. Af few of the other speakers addressing this topic include {Chelsea Clinton](http://www.sxsw.com/interactive/news/2014/march-11-keynote-speaker-chelsea-clinton-inspire-sxsw-interactive), Ben Rattray and Blake Mycoskie

Born the granddaughter of one president and the niece of another, Lauren Bush Lauren (known by her nickname “LBL”) was on the media radar long before she came into her own. She is the CEO, Creative Director, and Co-Founder of FEED Projects, as well as a longtime fashion model and designer based in New York City.

From a young age Lauren was interested in arts and crafts, and her keen eye for design was honed at BEBE and Central Saint Martins College of Art and Design. After graduating from Princeton University with a B.A. in Anthropology and a certificate in Photography, she was ready to take on the fashion world in the heart of New York. Lauren, who is signed with Elite Model Management, has been featured on the covers of Vogue and Vanity Fair and has modeled for Tommy Hilfiger and Abercrombie & Fitch. By the time she married David Lauren, the son of Ralph Lauren, celebrity was following her every move, despite her discomfort with the spotlight. “It was a bizarre thing,” she explains. “Deep down, I didn’t feel like I had earned that spotlight.”

But despite her post-graduation fashion accolades, the project closest to Lauren’s heart is one she started back in college, when she came up with the idea for the FEED bag while attending Princeton. FEED Projects, founded in 2006 by Lauren and Ellen Gustafson, sells FEED bags and donates a portion of each sale to the United Nations World Food Programme to feed children worldwide. Since its foundation, FEED Projects has grown by leaps and bounds - last June, FEED collaborated with Target to release a collection of over 50 different pieces, with sales benefiting Feeding America. Pieces in the FEED collaboration will include bakeware, tumblers, iPad sleeves, and baby bibs (among many others). Lauren and Gustafson also launched the FEED Foundation, a 501c3 non-profit that raises nutrition awareness in schools.

“She has a lot of passion and is fully committed and is always thinking of the next way of connecting,” husband David told The New York Times. “She’s really doing it for the right reasons. She’s the real deal.”

Lauren’s charitable work has been recognized by her contemporaries. In 2004, while attending Princeton, Lauren was named an Honorary Spokesperson for the World Food Program’s Global Hunger Campaign. In 2012, she was named the first National Lady Godiva Honoree of the Lady Godiva Program. Last year, she was honored with the 2013 Advocacy Award from World of Children Award in recognition of the impact of FEED Projects in fighting world hunger.

Register now to be part of the 2014 SXSW Interactive Festival and to attend the “FEEDing the Future: The Power of Social Business” session on Tuesday, March 11. For the full picture of all sessions and evening events at the 2014 SXSW Interactive Festival, visit the day-by-day schedule. Also, learn more about the best of the best programming for the 2014 SXSW Interactive Festival by visiting the new Recommendations page.

Lauren Bush Lauren images courtesy of FEED.