The SXSW Interactive Featured Session Feature: Jade Raymond of Ubisoft

Written by Hugh Forrest | January 29, 2014

Jade Raymond speaks at SXSW on Sunday, March 9

Featured Sessions at the 2014 SXSW Interactive Festival showcase some of the world’s most innovative thinkers. Today’s installment of the Featured Session Feature focuses on Jade Raymond of Ubisoft. At SXSW, catch her session “The Growing Impact of Games on Entertainment” session on Sunday afternoon, March 9 at 2:00 pm at the Long Center. As with all gaming-related sessions at the Long Center from March 7 to March 9, this session is free and open to the public — no badge required for entry. Although SXSW Interactive, Film, Gold and Platinum badges gain priority seating for this talk.

By the time she hit high school, video game executive Jade Raymond knew that she wanted to pursue a career in the gaming industry. Her passion for math, science, and art inspired her decision. Her diehard love for video games also helped steer the course.

Raymond is currently the Managing Director at Ubisoft Toronto, a branch of game development company Ubisoft. Previously, she worked with Ubisoft Montreal. She oversees strategy, management, and creative for the studio which is expected to grow to 800 employees by the year 2020. She has led her team on the production of several popular video games, including Assassin’s Creed I & II. She also serves as Executive Producer for Tom Clancy’s Splinter Cell franchise, overseeing the expansion of the Splinter Cell universe to comics, novels, film and more.

Her work on these games has earned her various industry awards and accolades at the popular E3 gaming convention, including IGN’s “Best Action Game,” “Best PS3 Graphics,” and "Best PS3 Action Game"; Game Critics’ "Best Action/Adventure Game"; and GameSpy’s "Best PS3 Game of the Show."

Raymond’s love of video games led her to enroll in the computer science program at McGill University. Upon graduating in 1998, she joined the team at Sony as a game programmer. Here she helped with the development of a timeless classic: Jeopardy. She also played a major role in pioneering Sony’s research and development group. Upon leaving Sony, Raymond joined Electronic Arts as a game producer. During her time there, she developed the online version of The Sims, which earned awards for the best massively multiplayer game and best simulation game. Following her work with Electronic Arts, Raymond took a brief foray into television as a reporter on the G4 channel’s Electronic Playground.

Raymond’s work on immensely popular titles like the Assassin's Creed series has made her one of the most highly regarded video game executives in the industry. She’s also one of the most well-known. While many game producers and developers prefer to spend their time working behind the scenes, Raymond enjoys getting out and making connections with others who are passionate about video games. She is a frequent presenter and attendee at some of the world’s most popular gaming conferences, including the Game Developers Conference and the DICE Summit. She has also participated as a speaker at global film festivals.

Raymond currently serves on the board of Women in Film and Television International, an organization that’s dedicated to inspiring women in the film, television, and gaming industry. In an industry that’s largely dominated by men, Jade Raymond’s impressive portfolio of games and her friendly, easygoing nature have made her a role model for women in the gaming industry and beyond.

To connect with Raymond online, find her on LinkedIn, on Twitter (@UbisoftToronto), and on Facebook at Ubisoft Toronto’s page.

Register now to be part of the 2014 SXSW Interactive Festival and to gain priority seating to the “The Growing Impact of Games on Entertainment” session on Sunday afternoon, March 9 at 2:00 pm. For the full picture of all sessions and evening events at the 2014 SXSW Interactive Festival, visit the day-by-day schedule page. Also, learn more about the best of the best programming for the 2014 SXSW Interactive Festival by visiting our new Recommendations page.