A marketing professional with IBM, Noah Kuttler also serves on the SXSW Interactive Advisory Board member. Read below for five of Kuttler’s favorite sessions for the 2014 event — in his words, “sessions that you might have overlooked.” Also, be sure to attend his Meet Up “The Large Enterprise Social Media Meet Up Returns!”, which occurs on Saturday, March 8 at 9:30 am in the Citidel Room at the Driskill Hotel.
OMMA: Should Brands Be Part of the Real-Time Convo? (Friday, March 7 at 11:00 at the AT&T Conference Center)
Recognizing that real-time interactions with customers is one of the opportunities that all marketing professionals want to take advantage of I was extremely pleased to learn that Natanya Anderson from Whole Foods (who I know and follow on Twitter) will be addressing this topic and kicking things off with one of the first sessions on Friday.
How Creative People Arrive At Good Ideas (Sunday, March 9 at 11:00 at the Courtyard)
One of the many ways I use SXSW Interactive is to find panels like this and “update” the way that I think (much like one would go to a golf instructor to perfect their swing). I was drawn to this panel in particular because the mix of speakers and companies they represent and am looking forward to this “brain update.”
Content Changes Everything: Even How We Shop (Monday, March from at 9:30 at the Hyatt)
Something that I have learned from attending previous SXSW Interactive conferences is that taking a chance on a speaker from a great company is not really taking a chance at all. That’s why when I saw this topic, which is critical to what I do, and also saw that speaker Mollie Chen was from Birchbox it immediately went to the top of my list.
Search Is Dead: the Secret Sauce Behind Discovery (Monday, March 10 at the Driskill)
It was completely unplanned that I’d have two panels from Birchbox employees on my list (and I should note that I am not a customer of theirs nor am I in any way affiliated with their company). This theme about the struggle we all have with search leads me to continue to wonder if there is a better way to go about linking customers with products. Discovery could be the answer and I’m interested in hearing more about this topic from the entire panel.
Curation Is the Cure for Information Overload (Tuesday, March 11 at 12:30 at the Sheraton)
One of the benefits of attending SXSW Interactive over a number of years is seeing trends grow from mentions in panels and blossoming into full-on industry movements (think mobile). The conversation around curation keeps growing every year, funny enough at the same rate that content continues to grow. If you want to get in on the ground floor of what’s happening with curation, I’d recommend sitting in on this panel.
In addition to the 800+ sessions at SXSW Interactive, don’t forget to take advantage of the Home Rooms and Mentor Sessions.
Scheduled at 9:30 am, Home Rooms are the best way to ensure you get the most out of each day and there are panels strategically placed across the conference schedule and locations with great leaders in place to help you out.
Mentor Sessions are one of the best ways to get face to face time with some amazing minds (two mentors I’d recommend are Cecy Correa and Jenny Magic). Better than randomly talking to someone at the bar, find someone in the program who matches your career aspirations and sit down with them and pick their brain.