SXSW 2014 Style Highlight: Blake Mycoskie and the Future of the One-For-One Movement

Written by Corinna Burford | September 3, 2014

Watch TOMS founder Blake Mycoskie discuss the inspiration behind TOMS’ revolutionary one-for-one platform, the company’s exponential growth, and the launch of TOMS' latest endeavor, a coffee roasting company, in this video highlight from SXSW Interactive 2014.

In this session, Mycoskie provides insight into the success of his unique business model - blending a dedication to philanthropy with fierce entrepreneurism, and describes how TOMS’ interactive relationships with their customers became their most valuable marketing tool.

Visit SXSW’s YouTube Channel for more style highlights from SXSW 2014 and make sure to vote for your favorite 2015 style-related session proposals in PanelPicker. Voting closes this Friday, September 5!

Have questions or ideas about style at SXSW 2015? Email style@sxsw.com.