Social Networking Reengineered: David Byttow of Secret to Speak at SXSW on March 8

Written by Jessica Cox | February 21, 2014

Secret co-founder David Byttow will be interviewed at SXSW on Saturday, March 8

In the first public conversation since the app's launch, Secret co-founder David Byttow takes the SXSW stage to explain why we need anonymous social networks. This interview with TechCrunch's Josh Constine occurs on Saturday, March 8 at 5 pm in Ballroom D, immediately following the 6 Degrees of Kevin Bacon session.

Secret, a recently-released app that lets you share your thoughts anonymously with your phone's contact list and friends of friends from that list, joins a new guild of networks exploring anonymous social interactions. With traditional social media, many users are sensitive about what they openly share online. Secret seeks to remove that barrier, improve freedom of expression and preserve human connection in virtual social sphere.

In this discussion, Byttow and Constine will explore why people emotionally resonate with apps that remove traditional concepts of identity. Will anonymity become a permanent fixture of social networking or is it just another fad that won't transfer from the geek elite to the mainstream? Why do we crave approval in apps like Secret if it doesn't raise our social status? How can anonymous free expression survive in a troll-filled world?

Attend this talk on Saturday, March 8 at 5 pm in Ballroom D on the top floor of the Austin Convention Center. All sessions that occur in Ballroom D are convergence and therefore open to all Interactive, Film, Gold and Platinum badge holders. Register here to buy your badge for the 2014 event! Also, click here to view the day-by-day schedule for SXSW 2014 and click here to browse the Recommendations page.

David Byttow photo by Gerry Tan