Get To Know SXSW Interactive Big Bag Artist Dana Tanamachi–Williams

Written by Hugh Forrest | February 26, 2014

Meet 2014 SXSW Interactive big bag arist Dana Tanamachi–Williams

Each year, SXSW Interactive selects a creative mind to make our swag look good. Dana Tanamachi-Williams Texas native, now Brooklyn-based graphic designer and letterer is our featured Big Bag Artist for 2014. Mostly known for her chalk installations, Dana's vintage typographic style has been around the world and she has a notable list of clients ranging from Yahoo! to Google.

We wanted to get to know Dana, so we asked her a few questions about herself and where she gets her inspiration. Check it out!

SXSW: Can you tell us a bit about your creative process in developing the design for the 2014 Interactive bag?
Tanamachi–Williams: Sure. I took a look at bag designs from the past several years and they all seemed highly illustrative to me. I wanted to develop a version that was type-driven and a little more ornamental—something with a classic feel, but still drawn by hand.

SXSW: You are best known for your large format chalkboard installations. What have you found to be the most memorable installation location?
Tanamachi–Williams: My most memorable installations location would definitely have to be Tokyo, Japan. Last year, I was commissioned by Tommy Hilfiger to create some installs in their new TOMMY Flagship store in the Harajuku distract of Tokyo. It was an amazing trip that really propelled me into a lot of the work I'm focusing on now—installations that mix type, pattern, and illustration.

SXSW: Much of your work specializes in hand-lettering and custom typography. If you had to choose a favorite typeface, which one would it be?
Tanamachi–Williams: My favorite typeface might have to be Bodoni, a wood type alphabet that comes in all weights and widths.

You can pick up your hip Big Bag for 2014 when you pick up your badge at the Austin Convention Center. Read the rest of our Q&A with Dana in the 2014 Program Guide, which you will also collect onsite in Austin.