2014 SXSW Interactive Session Spotlight: Multiplatform Strategies for Making Good Happen

Written by Megan Simpson | March 5, 2014

At SXSW, Liz Nord explains how to leverage tech to result in higher audience awareness

Veteran SXSW Interactive speaker, Liz Nord, is back this year with a new panel titled, “Multiplatform Strategies for Making Good Happen.”. She and a panel of other women in technology will explore the intersection between doing good and promoting good on Monday, March 10. We recently caught up with Nord to bring you the Session Spotlight below. To reach her on Twitter, follow @lizfilm. She regularly tweets, although maybe not in a linear fashion. Her tweets include everything from pop culture observations to promoting friends' art projects to links about films.

SXSW: What can you tell us about your SXSW Interactive panel?
Nord: How can you make a difference, and make it entertaining at the same time? As lines blur between fiction and non-fiction, education and entertainment, gaming and movies, and the corporate and non-profit sectors, producers with a social mission have more opportunities than ever to reach and activate audiences. This panel of seasoned practitioners will discuss how to leverage technology, storytelling trends, and emerging investment models to bridge the gap between audience awareness and action.

SXSW: Who will want to attend?
Nord: The people who attend this session should be ready to become convinced that social impact media can be very sexy.

SXSW: What knowledge do your panelists bring to the table?
Nord: This panel is chock full of rockstar women from across the tech and media spectrum--games, film, TV, transmedia--each of whom has made an impact with her work and has real-world tales of success to share with the audience.

SXSW: What do you hope people will take away from your session that they didn’t come in with?
Nord: Our session will expand people's minds as far as the possibilities of using all kinds of media platforms to get audiences excited and create social change. Hopefully, they will come away with some concrete new ideas about how they might fund, partner, elevate, or energize their next projects and some ways to use content that they hadn't considered before.

SXSW: What excites you most about this topic and panel?
Nord: I think it is hands-down the most exciting time in history to be a media-maker or storyteller, because there are so many ways to reach audiences and get them involved in your stories, and this panel is full of people who are really good at this and also happen to care about making the world a better place. I am excited about the session because I know that I'll learn a thing or two myself.

SXSW: What is your favorite memory of a past SXSW Festival?
Nord: I have almost nothing but good (and crazy, and some rather hazy) memories from SXSW. At my first SXSW in 2004, I attended the premiere of "Super Size Me," and the director Morgan Spurlock was there, and the audience went absolutely bananas for the film. It gave me a taste of how enthusiastic and supportive Austin crowds are, and made me determined to keep coming back and being part of that and bringing my own work one day. Last year, I organized and spoke on a panel in the Digital Domain, and we had standing room only with 100 people turned away at the door, so the crowd didn't let me down. It was a dream come true.

*SXSW: Not necessarily related to your speaking topic at SXSW, what is your favorite book from the last year and why?
Nord: My favorite book from the past year is Tiny Beautiful Things: Advice on Love and Life from Dear Sugar by Cheryl Strayed. I'm not generally into self-help books but this one is full of gems that knocked my socks off. And you can read it in bits on airplanes, which I found myself aboard quite a lot last year.

Watch this website for more installments of the 2014 SXSW Interactive Session Spotlight. Click here for the complete list of programming for March in Austin. For tips on interesting sessions to attend, visit the new Recommendation page. Register now to attend, “Multiplatform Strategies for Making Good Happen” and other incredible programming at SXSW Interactive 2014.

Liz Nord photo by Lance Porter.