Winners
2011 Interactive Awards winners, GroupMe by Annie Ray
Below are the winners from the 14th Annual SXSW Interactive Awards Ceremony. Each winner was launched or completely re-designed in the 2010 calendar year, with the exception of the Classic category winner. You can enter your new project in the 2012 SXSW Interactive Awards here.
Activism
Green and Non-profit projects that are striving to make the world a better place.
The Tiziano Project | 360° Kurdistan
Amusement
Humor, memes, games, interesting destinations and all the stuff that is weird for the sake of weird.
Art
From traditional photography to non-traditional performances, this category focuses on web-based collections of life, society and culture.
Business
Devoted to the promotional needs, functions and services of for-profit businesses.
Classic
While the SXSW Interactive Awards focus on the best new internet destinations and digital experiences, this category is devoted to projects that launched before January 1, 2010.
Community
Social networks and wikis that have quickly developed an extraordinarily active multi-user community and an exceptional following of users who assist with content development.
Educational Resource
From elementary school learning to advanced technology-related tips, these are destinations that help you learn.
Rosetta Stone Version 4 TOTALe™
Experimental
These are cutting-edge and trend-setting destinations that are pushing the envelope and challenging our perceptions of the web.
Film / TV
Projects related to actors, television, films and the film industry, as well as destinations that offer streaming video content.
Collapsus: The Energy Risk Conspiracy
Kiosk / Installation
Projects that live outside the standard browser experience.
Unilever - Smile Activated Vending Machine
Mobile
Sites, applications and experiences for handheld and portable devices.
Motion Graphics
Animations, cartoons, and other intriguing content built using applications such as Adobe Flash.
Music
Projects related to musicians, bands, and the music industry, as well online radio and other destinations that offer streaming audio content.
Personal
The blogs, portfolios, pet projects and personal collections of individuals who are displaying their work and passions online.
JKVC Interactive & Print Design
Social Media
Users and campaigns that are creatively connecting and sharing their experience.
Conan O'Brien Presents: Team Coco
Student
This category is devoted exclusively to the student designers who are refreshing this industry with new talent and new ideas.
Technical Achievement
These are the projects that are re-inventing and re-defining the technical parameters of our online experience.
Special Honors
People's Choice
The online public's favorite finalist from the 2011 SXSW Interactive Awards. Voting began in February after the finalists were revealed.
Breakout Digital Trend
The trend that gained the most traction during SXSW Interactive this year. The Breakout Digital Trend was voted on during SXSW Interactive by festival attendees using the SXSW GO app.
Speaker of the Event
The speaker from the 2011 event whose presentation made the biggest impact on the digital community. The Speaker of the Event was also voted on by Interactive attendees during the festival using the SXSW GO app.
Digital Campaign of the Year
The best interactive campaign from the 2010 calendar year as voted by the Interactive Awards judges.
Old Spice: Smell Like a Man, Man
Best of Show presented by Adobe
The judges' favorite finalist website from the 2011 SXSW Interactive Awards competition.
Photo of 2011 Breakout Digital Trend winners, GroupMe, by Michael Cummings
