Each year the People's Choice Award is given to the public's favorite finalist from the SXSW Interactive Awards competition.

Submit your choice today for your favorite finalist by voting below. The winner of the 2012 People's Choice Award will be announced Tuesday evening, March 13 at the 15th Annual SXSW Interactive Awards Ceremony Presented by HP.

Just head over the the SXSW Interactive Awards Finalists page and look at this year's nominees. Then select your favorite finalist below to vote.

When you're ready to vote, click here.