South By Southwest™ Interactive News

Written by Megan Simpson | February 6, 2015

2015 SXSW Interactive Session Spotlight: Open Pay – This Is What Your Coworker Makes

Journalist, Rachel Emma Silverman, has written several stories about open pay. At this year’s SXSW Interactive Festival, she will moderate a panel on that same topic titled, Open Pay: This Is What Your Coworker Makes. Alongside her will sit panelists who have all embraced open pay to some...

Written by Megan Simpson | February 6, 2015

2015 SXSW Interactive Session Spotlight: Never Grow Old, Never Die

When asked about the best SXSW Interactive networking strategy, Byron Reese has a unique, and fun, answer. “Look for someone with a wicked cool T-shirt. Say, ‘Dude, that is one wicked cool T-shirt.’ Proceed from there,” he says. In addition to this sound advice, this Austinite hopes to teach...

SXSW iBeacon™ technology
Written by Michael Brown | February 6, 2015

Introducing iBeacon Technology at SXSW 2015

SXSW will be using iBeacon™ technology this March with the official SXSW GO® mobile app. Using Bluetooth LE technology, the app incorporates beacon zones to provide attendees with a comprehensive view of other attendees in the vicinity, inspiring more meaningful connections. The beacons will also provide useful event messages...

Straight from the Source: Creative Hacks from Automotive UX & Design

Creative drive: it’s something we all share, and Mazda’s no stranger to it either. In fact, they have a term for it: obsessive engineering. We invited three top Mazda employees, representing user experience, tech and design, to share their creative processes, sources of inspiration and approaches to problem solving....