ROLI by Tamara Bell

For the eight startups participating in the third annual SXSW Music Accelerator yesterday, describing how their companies help musicians find that sweet spot between connecting to their existing and potential fans and the reality to make money could have been a harrowing experience. Fortunately for the spokespeople pitching a panel of judges and co-emcees Brad King and Evan Lowenstein, their responses showed a genuine desire to ensure artists' success in the rapidly evolving music industry.