SXSWeek 2010: March 12-21
Interactive: March 12-16
Film: March 12-20
Music: March 17-21
Interactive: March 12-16
Film: March 12-20
Music: March 17-21
Tomorrow Happens Here.
"South by Southwest is a talent showcase and a schmoozathon, a citywide barbecue party and a brainstorming session for a business that has been radically shaken and stirred by the Internet."
"It's a place where new bands come to get discovered, stars seek to burnish their indie credentials, and executives come to share ideas."
"Over its four days, SXSW, as the festival is called, is like MySpace moved to the physical realm: more music than anyone could possibly hear, freely available and clamoring to be heard."
"With no velvet rope to separate movie folk from the event's notoriously enthusiastic audiences, SXSW delivers instant gratification for movie marketers, which is especially important in these belt-tightening times ... Festivals like this exist for filmmakers to connect with their audience...
"If you haven't yet attended SXSW, you need to. Plan for it now. Do whatever you have to to convince your higher ups it's worthwhile. Everything is changing. Advertising is dying. Come to SXSW® and see where things are going next."
"SXSW has emerged as a vital haven for low budget indies and has cultivated a camaraderie among a new generation of filmmakers."
"SXSW® has positioned itself as a one stop opportunity to make contacts across the American music business, and it has had a steadily increasing presence for bands from abroad.
"SXSW Music is four hyperactive days of making connections for musicians, recording companies and every other business touching on music, from concert bookers to copyright lawyers, publishers to Web geeks."
"...SXSW has become an important platform for exposure, buzz generation and even finding a distributor, especially for youth-skewing pictures ... It also has become a place for emerging filmmakers to connect with one another."
"In its 22 years, SXSW has grown from a tiny music festival in the Texas capital into a massive, unavoidable media beast that reflects, discusses and showcases trends in culture and media but also often creates them."
