All kinds of people! They flock from far and wide to attend, from all over the world. In fact, nearly 30% of SXSW participants travel from outside the United States.
At SXSW you'll find content producers, musicians, filmmakers, songwriters, web designers, bloggers, record labels, film distributors, press, students, and every conceivable category of individual involved in Music, Film, or Interactive Media. Think of it as Spring Break for the Creative Class!