Kathleen Hanna at The Punk Singer screening on March 10. photo by Jesse Knish/Wire Image

Welcome to the first official day of the SXSW Music and Media Conference and Festival. Ohh, Interactive and Film are still going on, still groovy, and there are bitchin' screenings going on throughout the week.

Information Station:

• It's Convergence Day!! All badges, all the time, can check in on great programming options for Film, Music and Interactive. #unity
  All day, 4th Floor, ACC.
• Food Options at ACC and nearby. #drovemychevytothelevy #nomnom
  ACC.
• SXSW V2V Launch Party. Bright light city gonna get my soul!
  3pm, East Tent, Brush Square Park at Neches and 5th St.

Film Events for March 12, 11am-4:30pm

• Documentary Shorts 1. An impressive array of documentary shorts including Endless Day, a film about an insomniac's inner journey through a sleepless night aka a film about the last year of my life.
  11am, Topfer Theatre at ZACH.
• A Conversation with Nick Cave. We're not worthy!
  11am, ACC, Room 18ABCD.
• Twenty Feet from Stardom. And I am telling you...
  1:15pm, Paramount Theatre.
• A Conversation with Rob Zombie. More Rob than Zombie?
  3:30pm, ACC, Room 16AB.

Interactive Events for March 12, 9:30am-6pm

• SXSW Interactive Accelerator: News Technologies. Finalist presentations in a fight to the finish! Which district will survive?!
  9:30am, Hilton Austin Downtown, Salon A/B.
• Matthew Inman Keynote. How to raise cash and influence people.
  2pm, ACC, Exhibit Hall 5.
• Virtual 2Pac: Setting the Stage for a New Form of Entertainment. #amazes (also #sortofnightmares)
  12:30pm-1:30pm, ACC, Next Stage.

Music Events for March 12, 11am-6pm

• Constructive Disruption for the Music Biz. Like a phoenix from the ashes...
  11am, ACC, Room 12AB.
• The Buyer and the Beats: The Music Fan and How to Reach Them. Decoding the super fan is one of several topics on deck in this discussion. I hope they go behind the scenes of the "Leave Britney Alone" guy.
  12:30pm, ACC, Room 12AB.
• Activists, Rockstars & Startups: Building Movements. New model army...
  3:30pm, ACC, Room 12AB.
• Deadmau5 & Richie Hawtin: Talk. Techno. Technology. Dead can dance.
  5pm, ACC, Room 12AB.
• Don't forget to sign up for Music Mentor Sessions, which start tomorrow!. I plan to sign up and ask various mentors what the square root of 32409385 is.
  Various times, ACC, Room 8BC.

Comedy Events for for March 12, 3:30pm-4:30pm

• IFC presents: Transitioning Alternative Comedy to TV (a SXSW Comedy panel). Chris Gethard, Fred Armisen, Marc Maron and Scott Aukerman in one room? God bless you, Charlie Sotelo.
  3:30pm, ACC, Room 18ABCD.

Back this afternoon with many fine suggestions for your reading pleasure.