Written by Stefanie Goodman
Kendrick Lamar is no stranger to SXSW, having performed at both the 2012 and 2013 Music Festivals. The American hip-hop recording artist has been on fire ever since his newest album, good kid, m.A.A.d city, dropped in 2012. You might recognize the 25-year old rapper from his lively concerts where he’s known to dance across the stage to hype up the crowd.
But it isn’t his dance moves that are making him famous, as the LA Times said after SXSW 2013, “Lamar wasn’t here to impress with a fancy light show or well-imagined stage maneuvers, but with eloquent, well-imaged lyrics about Compton, Los Angeles, and the world he inhabits.” In fact, he won BET’s Hip-Hop Award for Best Lyricist of the Year in 2012 and was nominated for Best Male Hip-Hop Artist in 2013.