South By Southwest™ Film News

Photo by Jamil Muhaisen
Written by Corinna Burford | February 9, 2015

Host Your Own Event At The SXSW Registrants Lounge

Host your own industry mixer during SXSW in the official Registrants Lounge! This turn key space is perfect for reaching a full range of conference attendees while maximizing your marketing budget. Located in Brush Square Park right across from the Austin Convention Center, the Registrants Lounge is open to all...

SXSW 2015 Film: They Will Have To Kill Us First. Photo courtesy of the filmmakers.
Written by Christina Wiese | February 9, 2015

Filmmakers in Focus: Made in Japan, They Will Have To Kill Us First, We Like It Like That

Kicking off our Filmmakers in Focus series this week are three world premieres from our 24 Beats Per Second screening section! Showcasing the sounds, culture and influence of music & musicians, the 24 Beats Per Second category will also be open to Music badgeholders for the 2015 festival. And...

SXSW iBeacon™ technology
Written by Michael Brown | February 6, 2015

Introducing iBeacon Technology at SXSW 2015

SXSW will be using iBeacon™ technology this March with the official SXSW GO® mobile app. Using Bluetooth LE technology, the app incorporates beacon zones to provide attendees with a comprehensive view of other attendees in the vicinity, inspiring more meaningful connections. The beacons will also provide useful event messages...

Straight from the Source: Creative Hacks from Automotive UX & Design

Creative drive: it’s something we all share, and Mazda’s no stranger to it either. In fact, they have a term for it: obsessive engineering. We invited three top Mazda employees, representing user experience, tech and design, to share their creative processes, sources of inspiration and approaches to problem solving....