Head of Film Media Relations & Programmer // @RebFef
Since moving to Austin in 2008, Rebecca Feferman has run the Media Relations for SXSW Film, as well as served as a Programmer for both festival and conference content. For the 2014 event, she'll also be spearheading SXsports, a new sports-focused track of SXSW Film & Interactive that will incorporate film screenings and panel elements, and touch on all aspects of sports through the SXSW lens of culture, media and innovation. Prior to Austin, she worked in LA as a personal publicist for actors before taking a jump in search of a more balanced lifestyle. An avid softball player and Captain of the legendary SXSW Swingin' Narwhals, Rebecca originally hails from Albuquerque and bleeds Maize and Blue.