Head of SXsports & Convergence Team // @RebFef
Since moving to Austin in 2008, Rebecca Feferman ran the Media Relations for SXSW Film, as well as served as a Programmer for both festival and conference content. In 2014, she spearheaded the launch of SXsports, and continues to head up the sports-focused track of SXSW Film & Interactive, along with oversight of the broader Convergence programming throughout the event. SXsports is a three-day program featuring panels, screenings & events, and exploring the future of sports through the SXSW lens of culture, innovation and technology. Prior to Austin, she worked in LA as a personal publicist for actors before taking a jump in search of a more balanced lifestyle. An avid softball player and Captain of the legendary SXSW Swingin' Narwhals, Rebecca originally hails from Albuquerque and bleeds Maize and Blue.