Taco Bell and Passion Pit Team Up with YOU for Rockumentary
2013 Showcasing Band Passion Pit. Photo courtesy Jason Nocito.
Taco Bell® will be handing the cameras and control over to its fans to film its first-ever Rockumentary starring Passion Pit and Wildcat! Wildcat!, culminating with their live performances during a Feed the Beat® event at this year’s South by Southwest® (SXSW®) Conferences & Festivals. Through Taco Bell’s social media fan base and a unique partnership with Twitter, the brand will support the creation of an experimental film, Feed the Beat®: SXSW 2013, under the direction of acclaimed documentarian Sam Jones – using footage captured and shared by passionate fans socially and showcasing great music.
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