South By Southwest™ Film News

SXSW iBeacon™ technology
Written by Michael Brown | February 6, 2015

Introducing iBeacon Technology at SXSW 2015

SXSW will be using iBeacon™ technology this March with the official SXSW GO® mobile app. Using Bluetooth LE technology, the app incorporates beacon zones to provide attendees with a comprehensive view of other attendees in the vicinity, inspiring more meaningful connections. The beacons will also provide useful event messages...

Straight from the Source: Creative Hacks from Automotive UX & Design

Creative drive: it’s something we all share, and Mazda’s no stranger to it either. In fact, they have a term for it: obsessive engineering. We invited three top Mazda employees, representing user experience, tech and design, to share their creative processes, sources of inspiration and approaches to problem solving....

JACO Panel at SXSW Music to Highlight Jaco Pastorius Documentary

As part of its big 2015 Features announcement earlier this week, the SXSW Film Festival revealed quite a lineup of 24 Beats Per Second programming that included JACO, the story of revolutionary bass player Jaco Pastorius.

On Friday, March 20, during the SXSW Music Conference, Music and Film badgeholders...

Extend The Play With The SXsports Overtime Party

Reach sports fans, conference speakers and industry reps as they celebrate the last few hours of SXsports by sponsoring the Overtime party. Taking place from 8pm-11pm on Sunday, March 15, the Overtime party is the perfect place for SXSW registrants to discuss their SXsports highlights and connect over complimentary beverages,...