Video Spotlight: Why a Documentary About Startups is a Startup

Written by Christina Wiese | August 27, 2014

Print the Legend, winner of the 2014 SXSW Special Jury Recognition Award for Editing and Storytelling, follows two startups racing to bring 3D printers to your home. Steven Klein, lead creative producer on the documentary, recently spoke at SXSW V2V on the undeniable connection his filmmaking team found between startups and filmmaking. Here is a sampling of three key comparisons:

  1. Make Intellectual Property (IP) for less, sell it for more. Both startups and indie filmmakers work with a limited budget to bring an idea to life with the hope that this idea will resonate with audiences, and for filmmakers, ultimately distributors.

  2. Failure is common. Turning a profit is always a challenge; you often hear stories of startups turning large profits, but in reality, generating modest but consistent returns usually deems you a successful outlier.

  3. The Origin Story. There are so many unknown roads when bringing an idea to life. Understanding how your story unfolds - The Origin Story - usually becomes a part of the larger project.

Watch the full session above for more similarities between the startup and indie filmmaking worlds and mark your calendars for September 26 when Print the Legend makes its debut on Netflix.

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