What's Happening! March 16 - Film and Music
This is one big ball of cute with Bootsy Collins and Chuck D.
photo by Jesse Knish/Wire Image
Every March, creatives of all stripes gather in Austin to witness, share and inspire the visions that will galvanize the filmmakers and ideas of tomorrow. SXSW Film Conference & Festival champions the vitality, innovation and opportunity that drives the entertainment and media landscape, and boldly tackles the evolution of all aspects of “film” today, down to its very definition.
A nexus of discovery and collaborative energy, SXSW Film celebrates the art and business of the possible.
This is one big ball of cute with Bootsy Collins and Chuck D.
photo by Jesse Knish/Wire Image

If you have yet to experience the hospitality of the #newAmerican Oasis on 6th street, today is the day to make it happen! American Airlines is offering escape from the hustle and bustle of downtown Austin during SXSW.
Take a break and enjoy a free massage, while relaxing you can charge your devices in the complimentary charging stations. Once the devices are all juiced back up, take advantage of the free Wi-Fi to stay connected. Speaking of juice, refresh yourself with fresh juice from a local Austin juice bar while you print your latest #SXSW photos at an interactive photo booth.
The Oasis on 6th is a rare spot of #newAmerican hospitality right where it's needed most.
Charles Bradley being totally freakin' awesome at ACL last night.
photo by Merrick Ales
Pick up your swag on SXsocial! Missed out on picking up your big bag this year? Remember you can download your program guide and pick up your SXSW giveaways on SXswag - the digital, waste-free version of the conference swag bag.

Super sponsors AT&T and American Airlines came together last weekend to create one of the most productive events in all of SXSW 2013 when they hosted the "Travel Hack." AT&T Hackathons bring together accomplished and aspiring developers with tools, expert mentors and others who share their passion and complement their skills to create exciting mobile technology innovations and solution. This particular Hackathon was aimed towards rethinking how mobile apps help us get around the world. They challenged more than 60 developers to create travel apps within a 30-hour coding timeframe that incorporated unreleased APIs from both AT&T and American Airlines, then an expert panel of judges chose the 3 winners from the 15 apps that had been developed and awarded them huge cash prizes.
New! 2014 dates!
Interactive: March 7–11
Film: March 7–16
Music: March 11–16
Thanks to our sponsors