Kickback with Canon on Monday, March 11 for an evening of celebration with SXSW's creative community. Get your hands on Canon's latest technology while mingling over food, drinks and beats with fellow directors, cinematographers, producers and digital content gurus. The evening will feature a one of kind interactive DJ performance. Check out Pulse, the EOS C100 film inspired by this new technology.

I listen to Rory Scovel a fair amount vis a vis Doug Loves Movies, and I'm psyched he'll be here for the most excellent SXSW Comedy programming, which I've watched grow from having pretty much my own private Marc Maron show (which was f'ing amazes) into this THING that is big and groovy thanks to Charlie Sotelo who books this stuff like nobody's business.

Courtesy Olivia Wilde SXSW is essentially here - so make sure you're checking out the online schedule for updates to sessions, screenings and events. Some exciting late break additions include:

Olivia Wilde (pictured), from SXSW Films The Incredible Burt Wonderstone and Drinking Buddies joins Krista Smith from Vanity Fair

Jason Janego from RADiUS-TWC, Natalie Bruss from ID and Matt Jacobson from Facebook on New Grass Roots: Digital Age Movie Marketing.

David Carr from the New York Times joins Danny Boyle in Conversation at the Vimeo Theater

Producer Shannon McIntosh, (Django Unchained) joins Meet the Insiders: Producers.

As SXSW's official t-shirt sponsor for 2013, Gap is gearing up for next week's festivities with three multi-city, in-store events this Thursday, March 7.

If you live in San Francisco, Los Angeles or New York, you're in luck! Each store will host a different act for the exclusive performance, featuring none other than Geographer, Sea Wolf, and We Are Scientists.

Grab some festival gear while checking out an unforgettable show by RSVP'ing at http://filtermagazine.com/gaprsvp. And, if you're in Austin this coming week, keep on the look out for Gap's Official SXSW merchandise.

Photos Courtesty of Ryan Bingham and SHFT

This accomplished panel brings together the minds actor Adrian Grenier (SHFT), musician Ryan Bingham, as well as Peter Glatzer (SHFT), Stephen Fox (Drink Water), Lisa Pike Sheehy (Patagonia) with Theo Ianuly and Geoff Stanfield of Gist Lab to discuss how they try to inspire each other and their audiences towards social change.

Sit in on Monday, March 11th from 5pm-6pm at Next Stage as these panelists deliberate on what it takes to engage today’s media-driven consumers and share their experiences on mobilizing the masses for the greater good.

(L - R) Thomas Mcinerny, Tim Chang, Dan Settle, Sam Landman

In its first year, Startup Alley boasts sessions featuring some of the top VCs and Angels in the entertainment space.

Learn tips to getting investment from Dana Settle of Greycroft Partners, Matt Mazzeo of Lowercase, Patrick Chung of NEA and Thomas McInerney of NALA Investments at Fund Your Entertainment Startup: Secrets of Top Investors. Collectively, this group has funded entertainment companies such as Flingo, Movieclips, Fanhattan, Tivli and Maker Studios.

Image courtesy of Chevrolet

Throughout SXSW, Chevrolet will showcase a variety of in-vehicle technology and research that aims to inspire festival-goers to steer off the beaten path. The Chevrolet team aims to show how technology, like Chevrolet MyLink, allows a personalized in-vehicle experience with the information you want and the music you love. The 2013 Chevrolet Sonic and Spark are the first vehicles to offer Siri Eyes Free integration, complementing Chevrolet MyLink's existing capabilities to help deliver an incredible driving experience.