The cast of Short Term 12 aka I Heart John Gallagher photo by Rick Kern/Wire Image

It's the first full night of Music! It's the Interactive Awards! It's the Film Awards! There's Comedy! I just used a lot of exclamation points because that's how exciting this is!

Image Courtesy of DirecTV DIRECTV announces its first original series, the sexy, daring thriller ROGUE, premiering April 3 on AUDIENCE network. And as a SXSW registrant you have access to an official SXSW Rogue Watching Party on Friday, March 15 from 3-7PM in the Elixir Lounge at TenOak

Need to get from Point A to Point B in a hurry? Austin traffic got you down? Stop waiting and start moving with SXcycles, the official SXSW bike share program! While you're there, power down in the world of NBC’s Revolution! Enjoy unplugged gaming—ping pong, shuffle board and corn hole to name a few—interactive art, a recharge bar (for when you need to re-enter the digital world), and SXcycles bikes to borrow.

The Trade Show Block Party is Today!Join us today at 4pm in the SXSW Trade Show to explore the annual Block Party hosted by our exhibitors. With this years new twist, visit participating booths to collect stamps on your competition card to be entered in the draw for a pair of platinum badges and enjoy their custom hostibitality with complimentary refreshments.

Bruce Sterling

Today we have a host of exciting streaming programming available for your viewing pleasure. Yes, every day SXSW brings the conference and festival to your computer place, so grab some popcorn and have a gander at…

SXSW 2012 Film Award. Image courtesy Michael Buckner

Tonight at the Paramount Theatre, we'll be announcing Film Award Winners, but do you know the jurors? This year's Jury committee includes IndieWIRE's Dana Harris, Maria Popova of Brain Pickings, and filmmaker Jonathan Lisecki (Gayby), and we're excited to learn their decisions!

Head to this page to view a full list of Jurors, and be sure to add tonight's SXSW Film Awards Ceremony to your schedule here. See you there!

What do ghost hunters, puppets and some of the top musical acts at SXSW have in common? All will be hosted by Yahoo! At Brazos Hall.
 
Today Yahoo! announced the launch of The Fuzz, a new original comedy web series about puppet cops at SXSW following a great watch party last night. Tomorrow join Yahoo! for a watch party for Ghost Ghirls, another web comedy, but this one is about two ditzy ghost hunters, which will include an appearance by Jack Black and a performance by Tenacious D (there will be a limited capacity for the watch party, early arrival encouraged). 

Kathleen Hanna at The Punk Singer screening on March 10. photo by Jesse Knish/Wire Image

Welcome to the first official day of the SXSW Music and Media Conference and Festival. Ohh, Interactive and Film are still going on, still groovy, and there are bitchin' screenings going on throughout the week.

Selena Gomez, Rachel Korine, Harmony Korine, Ashley Benson, James Franco and our very own Janet Pierson at last night's Spring Breakers premiere. photo by Michael Buckner/Wire Image

Lookit what's on tonight, you guys! Parties and Movies and Laughs, oh my!