GE's Brilliant Brew Truck Brings Hi-Tech Coffee to SXSW

Created by Cori on March 9, 2013

Image Courtesy of GE

There’s going to be a new coffee brewing at SXSW this week.

GE invites you to Brilliant Brew, a new kind of coffee food truck with hi-tech, software enhanced coffee making. Come see two Barista Bots, robots with facial detection software, transform ‘Tonx coffee’ into a custom latte complete with your picture etched in the foam.

Stop by one of their changing locations from Friday, 3/8, to Monday, 3/11 for a whole new coffee experience and see firsthand how brilliant machines are changing the world.

Saturday, 3/9 10am–4pm 700 Congress Ave (Austin Museum of Art - Made in NY Space)
Sunday, 3/10 11am–6pm 101 Red River St (SXSW Create)
Monday, 3/11 10am–4pm 513 E East Cesar Chavez

Can’t find the truck? Let GE know at #BrilliantBrew and they will direct you the right place for a hi-tech pick-me-up!