Octagon, a leading sports and entertainment marketing and representation agency has joined forces with SXSW to support the first ever SXsports.
They've got a lot on the agenda while they are Austin! For starters, they are launching their newest proprietary research, helping brands to understand how to use one of the most under-utilized assets in marketing - fan passion. Their resident Phd and Chief Strategy Officer Simon Wardle will share how brands can turn Fan Passion into Brand Passion through the power of sport in his Core Conversation on March 7.
A perfect way to transition from the first day of programming to the first night of SXSW fun! Octagon and SXSW bring you the first-ever SXsports Kick-Off Reception March 7 at The Chicago House, 6-8pm, 607 Trinity St. Join them for libations and stadium fare – you’ll also have a chance to tell the world what your sports passion is!
Octagon helps to close out SXsports on Sunday, March 9 with a Meetup for anyone who would like to chat about Brand Marketing and Fan Passion.
Image Courtesy of Octagon