2014 SXsports Session Spotlight: Stop Pricing Tickets Like It’s 1999

Written by Andrew McNeill | February 19, 2014

SXsports programming includes "Stop Pricing Tickets Like It’s 1999" on Saturday, March 8

A new element for the 2014 event, SXsports has already generated tons of buzz. So who is speaking on this special track of convergence programming? This installment of the Session Spotlight features Qcue founder and CEO Barry Kahn. At SXSW 2014, his dual presentation titled “Stop Pricing Tickets Like It’s 1999,” occurs Saturday, March 8 at 9:30 am in the Maximilian Room at the Driskill Hotel. You can follow Barry on Twitter (even if he says he doesn’t use it that much) @DrKahn.

SXSW: What kinds of topics will you be covering in this session?
Khan: How to incorporate data from both the primary and secondary market to drive attendance and increase revenue from ticket sales to sporting events and even change fan purchasing behavior.

SXSW: Have you spoken on this topic before? If so, where and when and what kind of reaction did the session receive?
Khan: Yes, this seems to be a hot topic across a number of industries – including sports, music and theater. We had a great session on the music side of SXSW last year and the reaction and engagement have always been great. Everyone wants to know how to get more money out of ticket sales - that's what I do with clients each day and what Greg and I will discuss.

SXSW: What kinds of people will want to attend the “Stop Pricing Tickets Like It’s 1999” session?
Khan: Anyone who's revenue depends on ticket sales, which in our industry is all encompassing.

SXSW: What excites you most about this session?
Khan: Qcue and Stubhub provide very different perspectives on the industry as evidenced by extremely different businesses in the same space, so the opportunity to collaborate on a panel should provide some unique insights.

SXSW: Aside from your own, which sessions at SXSW 2014 are you most excited about and why?
Khan: I'm really excited to hear Julian Assange speak. We are in a major discussion, or perhaps one could say that we are avoiding a major discussion, in this country about government transparency and privacy and clearly Assange is very much in the center of that conversation.

SXSW: What is your favorite memory from a past SXSW?
Khan: My favorite memory is not related to a session, but the atmosphere around SXSW. Last year at Raptor House, a side event during SXSW, I saw Willie Nelson play a show for under 100 people in his old recording studio.

SXSW: How do you stay up to date with news and current developments in your area of expertise? In other words, what websites do your read? What programs do you watch?
Khan: The NY Times is my go-to news source. Unfortunately on the TV side, I've struggled to find a news source that I'd classify as real news and as a result the Daily Show has become my primary TV news outlet; it may be comedy, but at least it provides actual facts.

SXSW: Who / what inspires your creativity?
Khan: A desire to change the status quo.

SXSW: What do you think will be the biggest trend / talking point at SXSW 2014 and why?
Khan: I hope its excitement around the addition of SXsports. There are a lot of sports and ticketing focused events, but nothing like this where you have an opportunity to combine the power of the startup community, innovative thinkers, as well as established brands, to truly drive change.

Watch this website for more installments of the 2014 SXSW Session Spotlight. Register now to attend “Stop Pricing Tickets Like It’s 1999” and other programming at SXSW 2014. Also, remember that all SXsports programming is open to SXSW Interactive, Film, Gold and Platinum badgeholders.

Barry Khan photo by Getty Images.