SXsports: Hitting the Sweet Spot of Interactive & Film

Jason Collins at SXsports 2015 Photo by Noah K. Murray

SXsports runs March 7-9, 2014

Further evolving its mission to foster the nexus of creative industries, innovation and business, SXSW introduced SXsports™ in 2014 as a new Convergence track of the annual event. The three-day sports-focused programming is open to all Interactive and Film registrants, and features panel sessions, film screenings and more.

Championing a broader perspective on the world of sports unique to SXSW, SXsports explores cultural impact and the human experience, tackles the future of sport in all its forms, and embraces entertainment and innovation. Rooted in one of the most influential cultural events in the world, SXsports offers the sports industry singular access to creative leaders, early adopters and die-hard fans from the forward-thinking convergence areas of their respective worlds.

SXsports will run Friday, March 13 through Sunday, March 15 as part of the 2015 SXSW Interactive and SXSW Film events in Austin, Texas.

Most conference programming for SXsports will occur at the Four Seasons Hotel in Austin (although some Featured Sessions will occur at the Austin Convention Center). Film Screenings will take place at various official SXSW Film venues.

Who Can Attend:
You must have a 2015 SXSW Interactive, Film, Gold or Platinum badge to attend SXsports 2015 conference programming, film screenings and events. Register now at

How to Submit a SXsports Session or Speaker Proposal:
The SXSW PanelPicker submission and voting process for SXsports 2015 is now closed. Thank you to everyone who participated and stay tuned this fall for 2015 programming announcements! If you have any questions about the PanelPicker process, be sure to check out the PanelPicker FAQ.

How to Submit a Sports-Related Film:
We are now accepting Film Submissions for SXsports 2015 in the following categories: Narrative Feature, Documentary Feature, Narrative Short, Documentary Short, Animated Short, Music Video and Title Sequence. The deadline to submit is Thursday, November 13, 2014. Films selected will be screened as a part of the official SXSW Film Festival program, and will be announced in January 2015, along with the complete film lineup. Complete rules and regulations can be found in the Submissions FAQ.

Sessions from SXsports 2014:
Check out SXsports programming from the inaugural year here.

Preliminary 2015 SXsports Sessions Announced:

  • Athletes are Suddenly Funny: The Power of Comedy & Sports
    Patrick Starzan (Funny or Die)
  • Battling Tradition to Re-Invent Youth Sports
    Matt Farrell (USA Swimming), Kurt Kamperman (US Tennis Association), Jeff Price (PGA of America)
  • Beyond the Bar Graph: Insights Over Info
    Christopher Glode (Under Armour), Marybeth Thomson (MyFitnessPal)
  • The Business of Preparing Potential NFL Draftees
    Jason Verrett (San Diego Chargers), Andy Staples (Sports Illustrated), CJ LaBoy (Relativity Sports), Mark Verstegen (EXOS)
  • Competitive Advantage: Mental Health in Athletics
    Patrick Baillie (Consultant), Scott Goldman (University of Arizona), Doug Hankes (Auburn University), Carmen Tebbe (Oklahoma University)
  • The Democratization of Sports Commentary
    Mary Pilon (The New York Times), Geoff Reiss (Twitter), Andre Pacheco (Second Mic)
  • Does Playing Sports = Brain Damage?
    Jeffrey Kutcher (University of Michigan), Ben Utecht (Surrender the Game)
  • Drones & the Texas 500: A Live Broadcast Challenge
    Jaime Carlin (Texas Motor Speedway), Benjamin Martin (Arch Aerial), Michael Rocha (Panasonic)
  • The Evolution of Audio in the 21st Century
    Colin Cowherd (ESPN), Stephen A. Smith (ESPN), Traug Keller (ESPN)
  • Filmmaking Cues from Top Sports Cinematographers
    Brian Schulz (Major League Baseball Productions), Skip Clark (FOX SPORTS), Al Francesco (NFL FILMS), John Tipton (HBO Sports)
  • The Future of Doping and PEDs
    Jason Gay (Wall Street Journal), Matt Futterman (Wall Street Journal)
  • His & Hers Live Podcast
    Jemele Hill (ESPN), Michael Smith (ESPN)
  • How the Data Era Will Build High Performing Humans
    Victor Cruz (New York Giants), Kelly McGonigal (Stanford University), Haile Owusu (Mashable)
  • Gameday 2025: What's In Your Living Room?
    Holly Anderson (Grantland), Jeff Beckham (Jeff Beckham), Spencer Hall (SB Nation), Mark Kramer (Pac-12 Networks)
  • The In-Stadium Fan Experience in MLS
    Adrian Hanauer (Seattle Sounders), Robb Heineman (Sporting Kansas City), Merritt Paulson (Portland Timbers)
  • Millennials & Sports: Reaching the Next Generation of Fans
    Brian Rolapp (National Football League), Perkins Miller (National Football League), Peter Kafka (Re/code)
  • MLBAM & NASCAR: Sports and Technology Converge
    Bob Bowman (MLB Advanced Media), Brent Dewar (NASCAR), Rachel Nichols (TNT/CNN)
  • The Near-Future of Sports TV
    Marie Donoghue (ESPN), John Ourand (Sports Business Journal), Ron Wechsler (NBC Sports), Dan Shanoff (USA TODAY Sports)
  • The New Cathedral: Sports Stadiums
    Brian Mirakian (Populous)
  • Old Game, New Tricks: What's the Future of Golf?
    Shane Bacon (Back9Network), Charlie Kautz (TaylorMade-adidas), Andrew Kipper (Excel Sports Management), Ashley Mayo (Golf Digest)
  • Out on the Field: LGBT Pro Athletes in 2015
    Jason Collins (Professional Athlete), Megan Rapinoe (Seattle Reign FC), Mike Foss (USA TODAY Sports)
  • Social Media Playbook: Activating Fans on Gameday
    Brian Cheek (Postano), Pat Donahue (Los Angeles Kings), Grace Hoy (Arizona State University), Meghan Ryan (Boston Red Sox)
  • The Solid Verbal Live Podcast
    Ty Hildenbrandt (Solid Verbal Media), Dan Rubenstein (Solid Verbal Media)
  • Sports Mega-Events: Do They Have a Future?
    Ben Carrington (The University of Texas), Piara Powar (FARE), Lilian Thuram (Former Professional Athlete), Dave Zirin (The Nation)
  • Tech + Youth Sports = Universal Access
    Tom Farrey (Aspen Institute Sports & Society Program)
  • Tech That's Changing Sports and Building Empathy
    Chris Kluwe (Professional Athlete)

More Information:
For more information about SXsports 2015, contact us.

Cam Newton Photo Courtesy of the NFL