Announcements

McDonald’s Showcasing Digital Chops at SXSW 2015

By Atif Rafiq Chief Digital Officer, McDonald's

Since assuming the role of McDonald’s first-ever Chief Digital Officer, I’ve been asked many questions: Is there really a secret menu? Why did you leave Amazon to work for a burger company? But above all, what everyone seems to want to know...

Comedian James Adomian Brings the Funnies to Interactive Innovation Awards
Written by Aurora Blase | December 17, 2014

Comedian James Adomian to Emcee 18th Annual Interactive Innovation Awards

Comedian James Adomian will host the 18th annual SXSW Interactive Innovation Awards ceremony on Tuesday evening, March 17.

Adomian's memorable characters appear on screen, on stage and all over the podcast-o-sphere. Recent credits include Comedy Central's gut-busting hits like @Midnight, The Meltdown with Jonah & Kumail, Drunk History and...

2015 Film Keynote Speakers: Ava DuVernay & RZA
Written by Christina Wiese | December 16, 2014

SXSW Film Announces Ava DuVernay & RZA as Additional 2015 Keynotes

Golden Globe nominee Ava DuVernay and visionary artist RZA join filmmaker Mark Duplass as 2015 Film Keynotes!

DuVernay and RZA exemplify the entrepreneurial, risk-taking DIY spirit that SXSW Film celebrates. Both filmmakers work seamlessly across various disciplines and we cannot wait to see what they, along with fellow Keynote speaker...

Malcolm Gladwell Joins Bill Gurley for 2015 SXSW Interactive
Written by Jessica Cox | December 15, 2014

Malcolm Gladwell Joins Bill Gurley for a SXSW Interactive Featured Session

Best-selling author Malcolm Gladwell joins Benchmark General Partner Bill Gurley for an engaging Featured Session at SXSW Interactive. Catch this talk Sunday March 15 from 12:30–1:30 pm in Exhibit Hall 5 of the Austin Convention Center.

Malcolm Gladwell has been a staff writer at The New Yorker...

SXSW 2015 Artist: Will Butler
Written by Rory Burbeck | December 11, 2014

Arcade Fire's Will Butler Confirmed for the SXSW Music Festival

Will Butler - multi-instrumentalist and core member of Grammy Award-winning band Arcade Fire - is coming to the 2015 SXSW Music Festival!

Butler’s SXSW appearance is part of a spring North American tour promoting his first solo album, Policy, which will be released March 10 on Merge Records....

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