SXSW Music Gear Expo

2014 marks the fifth annual Music Gear Expo, a show that runs the gamut from well-known luthiers to indie amp builders, from analog instruments to tablet-based apps. With the additions of the Gear Expo Store, the Gear Expo Lounge and the new and popular App Annex, the Expo has become a destination for musicians, buyers, gear and tech aficionados. Exhibitors can market, promote, and connect while having the opportunity to sell to a broad audience.

The Music Gear Expo, located adjacent to the renowned Flatstock Poster Show , is free and open to the public as well as all SXSW registrants and showcasing artists.

The SXSW Music Gear Expo hosts a multiplicity of companies, from established names in the industry to independently owned enterprises. View the 2014 exhibitors.

Supported by:

The Music Gear Expo is open to the public with free Guest Pass wristbands, available in advance or on-site at the event. See our Guest Pass site for more information. Badge and Wristband holders do not need a Guest Pass to attend.

Unique Features

New Spaces for 2014!

The Shred Shed
Want to turn it up to 11? Visitors will get to crank it up in The Shred Shed, the new soundproof space in the Gear Expo presented by Paul Reed Smith Guitars. The Shred Shed will be outfitted with two soundproof booths, amps and selections from PRS on display. Guitarists can walk in, shut the door, plug in and shred away!

StompBox Exhibit

The Deli's Stompbox Exhibit Presented by Guitar World. This is guitar pedal nirvana! Showcasing hundreds of pedals from the top manufacturers, you can plug in and play. Bring your own guitar or borrow one from Washburn who will be an onsite sponsor.

App Annex

The App Annex is a designated space within the Gear Expo devoted solely to the world of music apps. It offers hands-on access to cutting-edge music creation apps, allowing users to interface with everything from virtual guitars, keyboards and drums to mixing and DJ software.

Music Gear Expo Store

Need an extra set of strings, a pair of drumsticks or a cable? Need your guitar set-up or repaired before your gig? Have your eye on a new guitar? The Music Gear Expo Store, run by Strait Music, offers a wide range of accessories and a great selection of instruments (from Gear Expo vendors) as well as instrument repair.

Music Gear Expo Lounge

The Music Gear Expo Lounge is a comfy place to unwind and relax within the hubbub of SXSW. Be sure to swing by, utilize the free wi-fi, and enjoy our complimentary daily Happy Hours.

Dates & Hours:
Note new opening time!
Thursday, March 13 - Saturday, March 15

Austin Convention Center, Exhibit Hall 5

Contact Luann Williams to exhibit.

Photos by Jenn Bertrand and Merrick Ales