SXAméricas: Connecting North America, South America, Spain and Central America


Spotlighting the international creative community, SXAméricas highlights a series of events curated by SXSW Music, Interactive and Film festivals to connect U.S. Latino and Latin American technology, music, and film industry thought leaders. SXAméricas is a platform to network, share innovative ideas, and create new partnerships across all creative industries from North America, South America, Spain and Central America.

Photos (l-r): Diane Guerrero, Julie Ann Crommett, Wilmer Valderrama, Maria Teresa Kumar All photos courtesy of the speakers

Photos (l-r): Frankie J. Alvarez, Lucinda Martinez, Alberto Ferreras and Robert Rodriguez

Highlighted Sessions

Tuesday, March 17 - Austin Convention Center Ballroom E

11:00 AM-12:00 PM
Decoding Percepciones: CS, Latinos and Storytelling
Julie Ann Crommett (Google), Joanna Johnson (ABC Family), Susan Cartsonis (Storefront Pictures), Sowmya Subramanian (YouTube)

12:30 PM-1:30 PM
Bilingual Media: Latino Entertainment in the XXI Century
Frankie J. Alvarez (HBO's Looking), Lucinda Martinez (HBO), Alberto Ferraras (HBO)

The New American Story – Latinos in the Media
Maria Teresa Kumar (Voto Latino), Diane Guerrero (Orange Is the New Black, Jane the Virgin) and actor/producer Wilmer Valderrama (That '70s Show, From Dusk till Dawn: The Series)

Cultural Connections: TV, Digital and the New Mainstream
Robert Rodriguez (El Rey Network, Sin City: A Dame to Kill For, Machete Kills), Sherman Wright (Common Ground)

4:30PM-7:00 PM
SXAméricas Opening Party - Opening Remarks by Wilmer Valderrama

Wednesday, March 18 - Austin Convention Center

11:00AM-12:00PM - Room 10B
The Hustlers: Making and Breaking Latin America

1:00PM-2:30PM - Room 9
SXAméricas Business Round Tables & Lunch Mixer (RSVP Required to Attend)

3:30PM-4:30PM - Room9
AES Mastering Workshop for Musicians and Home Studio

Thursday, March 19 - Austin Convention Center Room 11AB

AES Platinum Producers & Engineers
Rafa Arcuate, Tweety Gonzalez, Hugo Manzi, Eduardo Martinez and Andres Mayo

Friday, March 20 - Austin Convention Center Austin Suite

MMF Latin America Meet Up
Presenters: Latin Grammys, Fabrizio Onetto, and Gabriel Turielle

Saturday, March 21 - Auditorium Shores Stage at Lady Bird Lake

SXAméricas Showcase - Open to the public with free Guest Pass wristbands
Intocable, Bomba Estereo, Compass (Mexican Institute of Sound + Toy Selectah)

Click here to see all SXAméricas Interactive, Film and Music events and add them to your SXSW schedule!

When: SXAméricas events, selected from the 10 days of SXSW Film, Interactive and Music, will span SXSWeek, March 13-22, 2015. Special convergence programming will take place on Tuesday, March 17, 2015 (which is officially known as Convergence Day at SXSW).

Where: Drawing from the existing programs of SXSW Music, Interactive and Film and including unique events curated for SXAméricas, most conference programming will occur at the Austin Convention Center. Film Screenings and Music showcases will take place at various official SXSW venues around Austin.

Who Can Attend: You must have the appropriate SXSW credential to attend SXAméricas programming. SXAméricas access will vary by event, with some specific to Film, Interactive or Music (including Gold and Platinum registrants). Credentials needed to access these events will be outlined as they are confirmed, please check back here for details. Special convergence programming on Tuesday, March 17 will be open to all SXSW registrants. Register for a SXSW credential at

How to Participate in SXAméricas: Speaking opportunities: SXAméricas conference programming is selected from proposals submitted through the SXSW PanelPicker process. The PanelPicker process has ended and will begin again in summer of 2015. Stay tuned to the website and SXSW on social media to participate. Tell us your idea and let us know you are interested in creating content for SXSW 2016!

For information on other SXAméricas opportunities for 2015, please email

Photos (Row 1, l-r): Diane Guerrero, Julie Ann Crommett, Wilmer Valderrama and Maria Teresa Kumar courtesy of the speakers
Photos (Row 2, l-r): Frankie J. Alvarez by Richard Foreman/HBO; Lucinda Martinez, Alberto Ferreras and Robert Rodriguez courtesy of the speakers