While a few of the honors are decided by staff, the bulk of decision-making for the SXSW Interactive Awards falls on the industry experts who serve on the Judging Committee. One notable exception to this rule is the People's Choice Award. This award is given to the category finalist which receives the most votes from the online public in the month leading up to SXSW.
Nominations are now open for the 2014 SXSW Interactive Awards People's Choice Award. Vote here for your favorite finalist. The top five vote-getters during the current nomination period will be voted on live at the SXSW Interactive Awards Ceremony on Tuesday evening, March 11 (with the finalist getting the most votes during the Ceremony taking home the coveted People's Choice Award).
SXSW Interactive Awards People's Choice winners over the last several years are as follows:
2013 -- Charity Miles
2012 -- Americans Elect
2011 -- Groupon
2010 -- Cornify
2009 -- Lost Zombies
2008 -- Kongregate