New, developing, and established Showcasing Artists enhance their careers by reaching new audiences and attendees at the SXSW Music Festival each year. Showcases are curated by South By Southwest® in collaboration with record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more. The 2024 SXSW Music Festival takes place March 11-16 in Austin, TX.
2024 Showcasing Artists
Discovery comes alive for six nights featuring new and legendary artists from A-Z across multiple Austin venues and specially-curated Presenter Showcases.
Mic check, 1 - 2 - 3. Dive into the latest three rounds of Showcasing Artists featuring creatives from all corners of the globe including Colombian psychedelic funk trio BALTHVS, six-time Grammy-winning band The Black Keys, Japan's Chiaki Mayumura, Texan group Giovannie & The Hired Guns, punk rap group Ho99o9, Portland indie rockers STRFKR, hip hop trio from Belfast Kneecap, Venezuela's Rawayana, Stockholm-based waterbaby, and the beat goes on.
Turn It Up
Follow and listen to the Official 2024 SXSW Playlist on Spotify. Plus, explore the 2024 Showcasing Artists Music Videos playlist on YouTube.
Stay in the SX Know
Read up on the latest Music Fest news and subscribe to the Music Community Newsletter for continued announcements, event updates, and live SXSW 2024 coverage.
See You Next Year
Take a look back at SXSW 2024 – watch exclusive interviews, sessions, red carpet premieres, and more. We'll see you again at SXSW 2025 from March 7-15 in Austin, TX. Stay tuned for more recaps, announcements, and SXSW 2025 information throughout the summer. Subscribe to Event Updates to stay in the SX know.